With more and more SaaS startups popping up all over the world, the old adage of “build it and they will come” sadly rarely applies. It takes a compelling digital marketing campaign to get your SaaS university in front of your ideal customers. Luckily, we’ve got five best practices for SaaS marketing that can help you generate more leads and increase sales.
If you’ve taken the time to invest in and build a SaaS University, chances are that you’d like it to be successful. After all, you conceived and started your SaaS University for a reason: to help individual participants further their professional prospects, and help your company’s overall growth and customer retention.
Let’s say you’re considering whether to create a SaaS University for your company. At this point, you’re well versed in the intricacies of what a SaaS University is, and what it can do for your company – as well as for your customers. Before you create a SaaS University for your company, though, you’ll need to consider a few questions.
The psychology behind earning badges is simple; the positive reinforcement of having something to show their efforts in mastering a skill encourages users to continue working on new skills, earning even more badges. The more badges earned means the more time spent learning from your company’s academy.
The old ways of marketing are quickly fading and proving unsuccessful in attempts to engage consumers. In a world that takes in massive amounts of content each day, companies are looking to capitalize on this fact. That is why many businesses are turning to content marketing to give them a competitive edge, increase brand awareness, …
Content marketing is focused on creating and distributing relevant content to draw in a target audience and ultimately develop loyal patrons. Businesses of all sizes are using content marketing as a means to support their business goals. Below are six ways content marketing can help support and grow your business goals.
The verdict is in, and content marketing is the future. While traditional marketing has focused its attention on direct advertising as means of promotion, consumers are turning more and more to beneficial and engaging content as a way to find and connect with organizations. In fact, recent data from HubSpot shows that 47% of buyers will look at three to five pieces of content before connecting with a salesperson.
Our culture is seeing a shift when it comes to marketing efforts, it isn’t as much about all the new and shiny advertising techniques as much as it is about offering the opportunity for a learning experience. This is called education-based marketing, and it’s disrupting the market in all the right ways.