Allarium

Marketing

SaaS University

Badging: A Walking Advertisement for Your SaaS University

The psychology behind earning badges is simple; the positive reinforcement of having something to show their efforts in mastering a skill encourages users to continue working on new skills, earning even more badges. The more badges earned means the more time spent learning from your company’s academy.

What are the biggest content marketing pain points?

What Are The Biggest Content Marketing Pain Points And How Can Your Business Troubleshoot Them?

The old ways of marketing are quickly fading and proving unsuccessful in attempts to engage consumers. In a world that takes in massive amounts of content each day, companies are looking to capitalize on this fact. That is why many businesses are turning to content marketing to give them a competitive edge, increase brand awareness, …

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how does content marketing support goals

How Does Content Marketing Support Your Business Goals?

Content marketing is focused on creating and distributing relevant content to draw in a target audience and ultimately develop loyal patrons. Businesses of all sizes are using content marketing as a means to support their business goals. Below are six ways content marketing can help support and grow your business goals.

content marketing beginner

3 Tips for Beginners Starting with Content Marketing

The verdict is in, and content marketing is the future. While traditional marketing has focused its attention on direct advertising as means of promotion, consumers are turning more and more to beneficial and engaging content as a way to find and connect with organizations. In fact, recent data from HubSpot shows that 47% of buyers will look at three to five pieces of content before connecting with a salesperson.