In years past, many companies have gone about selling their products and services by attempting to establish the superiority of their offering over competitors. But as times have changed, so has marketing. Now, the overpromises and big budgets of traditional marketing are out, and education-based marketing is in.
In most organizations, a great deal of time and energy is devoted to the development of content. Whether it’s your blog, your online courses, or another area of your website, keeping things fresh and up-to-date is an important part of your success. However, with the constant production of new content, the content you’ve already worked …
February is on the horizon. How many of us set digital marketing goals for 2022? And how many of those have already fallen to the wayside? You’re not alone! If you’ve forgotten your goal, or want to set them now, here are a few tips to set and keep your goal on track. Make it …
Paid traffic is a simple concept. An aspiring chef is drawn to advertisements for kitchen gadgets and meal kits. An avid hunter checks out a montage of camouflage vests or outdoor packs. Guitarists are attracted to amplifiers and new strings. As users scroll through social media or search engine results, a well-placed and designed paid …
Webinars and video calls are a treasure trove of content for your team, customers, and audience. The next time you record one (you are recording them aren’t you?), don’t just record it for your employees or clients who can’t attend live. No matter if that Zoom or GoToWebinar meeting is internal training for your sales …
A One-Click Solution to Creating Content: The Record Button Read More »
What better motivation is there than a new year? If launching your own blog has always been on your new year’s resolution list, you’re in luck. Here are the tools you need to start creating and maintaining your very own. CreationAnswer the Public: Type a word into Answer the Public’s search bar, click enter, and …
You don’t need a teaching degree to excel at education-based marketing. Steve Olenski, CMO Network, says it best: “Education-based marketing is the sharing of knowledge with the purpose of building trust. ” Think about all of the company assets you have, sitting in a folder unused: training material, company documents, slide decks, etc. They can …
Education-Based Marketing 101: How to Get Started Read More »
Congratulations! You’ve hit publish on your blog post, edited that video, or recorded your podcast. If you’re like most of us, you spend hours creating a single piece of content, cross it off your to-do list, and move on to the next project. If so, you’re missing out on opportunities to give your work the …
