Paid traffic is a simple concept. An aspiring chef is drawn to advertisements for kitchen gadgets and meal kits. An avid hunter checks out a montage of camouflage vests or outdoor packs. Guitarists are attracted to amplifiers and new strings. As users scroll through social media or search engine results, a well-placed and designed paid …
Webinars and video calls are a treasure trove of content for your team, customers, and audience. The next time you record one (you are recording them aren’t you?), don’t just record it for your employees or clients who can’t attend live. No matter if that Zoom or GoToWebinar meeting is internal training for your sales …
A One-Click Solution to Creating Content: The Record Button Read More »
As the proverb goes, “If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” The elements and philosophy of an effective employee onboarding program work similarly. What you invest in your employees goes farther than what you deliver to …
The Elements of an Effective Employee Onboarding Program Read More »
What better motivation is there than a new year? If launching your own blog has always been on your new year’s resolution list, you’re in luck. Here are the tools you need to start creating and maintaining your very own. CreationAnswer the Public: Type a word into Answer the Public’s search bar, click enter, and …
The data doesn’t lie: Employees want their employers to provide educational opportunities. In a survey of over 14,000 people conducted by IBM Institute for Business Value and Survey Monkey, 43% of respondents wanted employers to offer career advancement opportunities, and 36% wanted continuous learning opportunities. Tim Minahan, executive vice president of business strategy at Citrix, …
Here’s Why You Should Create A Corporate University Read More »
You don’t need a teaching degree to excel at education-based marketing. Steve Olenski, CMO Network, says it best: “Education-based marketing is the sharing of knowledge with the purpose of building trust. ” Think about all of the company assets you have, sitting in a folder unused: training material, company documents, slide decks, etc. They can …
Education-Based Marketing 101: How to Get Started Read More »
Congratulations! You’ve hit publish on your blog post, edited that video, or recorded your podcast. If you’re like most of us, you spend hours creating a single piece of content, cross it off your to-do list, and move on to the next project. If so, you’re missing out on opportunities to give your work the …
